Accounts that are created through a campaign can be automatically assigned to cohorts. That means, if a user is enrolled into one course through a campaign, it is possible to show more courses that could be interesting for this specific user due to the cohort assignment.
Moreover, admins can define a global role for generated accounts as well as a campaign owner account who will be assigned to the user accounts created through the campaign with the configured campaign owner role.
A notification with a confirmation link can be sent upon sign-up for the ‘parent’ user mail.